The Sticking Point
We were approached by a pharma company who were using corporate branding and heavy science to communicate the benefits of their brand. Despite being accurate, it lacked a clear reason to believe, and sales were in decline.
Illumination Point
We reviewed the wealth of scientific data and conducted competitor research to understand the strengths of the brand. Then, with the help of HCPs, we spent a day living with patients to see how these translated into meaningful benefits.
Our Solution
Using real cases to keep the patient voice at the heart, we created a highly emotive brand story centred around the true impact it has on their lives. The patients we worked with were brought to life as illustrated avatars that sat alongside simplified, effective scientific messaging.