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GPs are too nervous to prescribe our product

GPs are too nervous to prescribe our product

The Sticking Point

Despite our client working hard to drive belief among specialists for an innovative type of treatment, nervous GPs were taking patients off it once they were discharged back into community care.

Illumination Point

Alongside clear and appropriate clinical differentiation and a strong reason to believe, we needed to provide more hands-on support around shared care to avoid patients being taken off a treatment that worked for them.

Our Solution

Working closely with key opinion leaders and understanding best practice across top UK centres, MJL created an interactive step-by-step resource for willing hospital specialists to set up and activate shared-care protocols in their region.